Join the Movement to End Diabetes Stigma
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What is Diabetes Stigma?

Diabetes stigma includes negative social judgments, stereotypes, and prejudices about diabetes or people living with diabetes. When it results in unfair or prejudicial treatment of a person with diabetes, this is diabetes discrimination.

This form of stigma can come from others, including the media, but it can also be internalized as self-judgment and shame.

It’s a pervasive issue that can affect mental, social, and physical health. However, by shifting the narrative about diabetes and pushing back against harmful stereotypes we can begin addressing it, together.

Graphic of a doctor's hand unraveling a string around a heart. Diabetes technology and medications.

Sign the Pledge to End Diabetes Stigma

I pledge to contribute proactively to bring an end to diabetes stigma and discrimination by:

  • Respecting people with all types of diabetes.
  • Recognizing diabetes stigma exists and has harmful impacts.
  • Acknowledging and challenging my own prejudices about (people with) diabetes.
  • Using accurate, respectful, inclusive, non-judgmental, and strengths-based language, messaging, and imagery when communicating with or about people with diabetes.
  • Avoiding and challenging fear-based messaging and imagery.
  • Condemning discrimination due to diabetes and advocating for equal treatment and support for people with diabetes.
  • Encouraging initiatives, policies, and laws that promote equity for all people with diabetes.

By taking this pledge, I am committed, from here on, to creating a more compassionate and respectful world for people with diabetes, free from diabetes stigma and discrimination, and the harms they inflict.

Diabetes Language Matters

The way we talk about diabetes is often stigmatizing and judgmental. It reflects a lack of awareness and consideration, and may express conscious or unconscious bias.

People with diabetes deserve communications that are clear and accurate, respectful, inclusive, and free from judgment and blame. Language is constantly evolving and we can all evolve with it.